Quinns: OK. Wow. Who wants to play a game of real-life Monopoly! None of you? Well, you’re out of luck. Put on this top hat and climb into my weird, narrow car.
News emerged last week that Asmodee, the largest conglomerate of designer board games publishers in the world, was acquiring F2Z Entertainment, the second largest publisher. This will make them such a big company that their rivals will realistically be Hasbro and Mattel.
Does this sound like inside baseball? It’s not. You’re about to personally feel the impact on your wallet.
After this merger goes ahead, Asmodee will be in control of the following designer board game companies: Asmodee, Fantasy Flight, Days of Wonder, Z-Man Games, Plaid Hat, Catan Studio, Windrider Games, Space Cowboys, Pretzel Games and Filosofia Éditions. Asmodee and F2Z’s combined publishing rights for tons of other games (including those of Bombyx, Repos Productions, Matagot, Carcassonne and Spot It!) will also be brought together under one roof.
That’s some 75% of the companies SU&SD regularly deals with, the others being Stronghold Games, Portal Games, AEG, Iello and Czech Games Edition. But of course, Asmodee isn’t done acquiring board game publishers yet.
Until this week I’d have said that Asmodee’s corporate game of Hungry Hungry Hippos wasn’t detrimental to the hobby. With this latest merger, though, I think Asmodee are going to be a lot more comfortable dictating the price of designer board games, starting… oh god it’s already happening